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What Anthropology Reveals About the Audience You’re Missing
We’ve all been told that storytelling builds strong brands and connects with audiences. But why do some stories strike a chord while others go unnoticed?
Prof. Vivek Rana
Feb 12, 2026
Menu
The School of Management
Overview
Post Graduate Programmes
Fellow Programme in Management
The School of Applied Creativity
Overview
PGCM in Advertising and Marketing Communication
PGCM in Digital Media and Marketing Communications
Online Programmes
Overview
Advanced Certificate in AI-Powered Digital Marketing & Communication
Strategic Brand Management & Communication Programme
The Social Media Influencer Programme
Executive Programme in MarTech & AI
Research & Resources
Research at MICA
Knowledge Exchange and Information Center (KEIC)
MICA Indian Marketing Intelligence (MIMI)
Journal of Creative Communications (JOCC)
Centre for Learning & Innovative Pedagogy (CLIP)
Centre for Development Management and Communication (CDMC)
About MICA
Overview
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