Dr. Singh brings over 5 years of industry experience in product management, digital strategy, and business consulting, with a strong focus on digital product strategies for online platforms. He has worked with prominent organizations such as Ernst & Young and India Mart Intermesh Limited.
His doctoral research examined manipulative online practices (commonly referred to as dark patterns) in e-commerce and their effects on key brand constructs such as brand experience and brand equity. He has published in reputed ABDC-A category journals and has contributed business case studies to Harvard Business Review and Ivey Publishing.
His research interests include dark patterns, digital nudges, branding, consumer behaviour, and the convergence of marketing and technology. His hobbies include reading, exploring new research methodologies, observing technology and marketing trends, and writing business case studies.