Rajneesh’s research focuses on creating new knowledge at the intersection of emerging technologies, society, and business. His teaching disseminates this knowledge by incorporating it in courses like Consumer Behaviour, Consumer Insight Mining, Customer Experience Design and different aspects of Brand Management.
He has earlier served in Drishti Strategic Research Services from 1995 to 2000, where he was the founding member of a marketing research startup and led over 200 research projects for clients including Mahindra & Mahindra, P&G, Asian Paints, Unilever, Bajaj Auto, BPL, Monsanto, Godrej, and IIM Ahmedabad
Later, Rajneesh joined MICA as Associate Professor from 2000 to 2014 before moving to Flame School of Communication from 2014 to 2016, where he was the Director and Dean. In 2016, he returned to MICA, where he has served in multiple capacities such as Associate Dean, Curriculum Head, Registrar, Area Head (Marketing), Area Head (Digital Communication Management), and as Specialisation Head (Marketing Research).
His key contributions during his tenure at MICA include the launch of a 15-credit specialisation in Marketing Research, Founder and Chair of MICAMINDS, a student-run research consultancy, establishing the Faculty Research Council to promote academic research, besides being involved in the development and launch of India’s first Digital Communication Management specialisation.
Rajneesh has been a Visiting Faculty at IIM Ahmedabad, IIM Calcutta, IIM Kozhikode, IIM Kashipur, SPJIMR, Goa Institute of Management, and XIM Bhubaneswar