Throughout his career, Simha has led creative teams across top-tier network agencies and has crafted multimedia campaigns for a diverse portfolio of clients, including Coca-Cola, Tata Motors, Wipro, ICICI, ZEE, P&G, and many others. His work spans across print, outdoor, television, radio, and digital platforms, reflecting his versatility and deep understanding of integrated communication strategies.
Simha’s professional journey includes senior roles at renowned agencies such as Leo Burnett, FCB, Group M, and several others. He has also held leadership positions in specialised domains like healthcare and out-of-home advertising, giving him a holistic view of the industry’s evolving landscape. This breadth of experience enables him to coach students not just in creative execution but also in navigating the high-pressure, fast-paced world of advertising.
At MICA, Simha plays a pivotal role in ensuring that the CCC curriculum remains aligned with the dynamic needs of the industry. He works closely with the institute’s special advisor to continuously refine course content, incorporating emerging trends and technologies. His responsibilities as Co-Chair include curriculum formulation, tracking industry developments, identifying and onboarding visiting faculty, and overseeing the contributions of adjunct faculty.
Simha teaches a range of modules that are central to the CCC program, including The Creative Process, Creative Writing, Ideation and Scripting for Video, and Ideation and Execution for Static. His teaching philosophy emphasizes hands-on learning, critical thinking, and creative experimentation, preparing students to become agile and impactful communicators.
Simha’s presence at MICA is marked by his commitment to nurturing talent, fostering innovation, and bridging the gap between academia and industry. His extensive experience, combined with a passion for teaching, makes him a cornerstone of MICA’s creative education ecosystem.