An Adjunct Professor at MICA, Prof. Kumar has been associated with the institute for over seventeen years as a Visiting Faculty before taking on his current role. Deeply committed to teaching and learning, he brings rich industry context into the classroom, helping students bridge theory with real-world complexity. His teaching is informed by hands-on experience in building brands, scaling businesses, leading large cross-functional teams, and driving transformation across diverse categories and markets.
In addition to his academic role, Prof. Kumar is the Founder of Asymmetry, a strategic advisory that helps organisations unlock business outcomes through unconventional, insight-led solutions. He is also an ICF-certified coach, a recognised LinkedIn Top Voice, and a lifelong student of human behaviour, leadership, and change.
Professional Experience
Since 2024, Kumar founded Asymmetry in Gurugram, a strategic advisory that brings together marketing and advertising thinking to deliver asymmetric solutions for evolving business challenges. Asymmetry has since worked with brands such as ENO, Airtel, Teacher’s, and Bacardi.
Most recently, Prof. Kumar was the Head of Marketing – Below the Line at Pernod Ricard India, where he led consumer-led activations, brand experiences, and sustainability initiatives. He has previously worked with Ola, Royal Enfield, Unilever and TCS.