Professional Experience
Prof. Bindra’s professional experience spans senior leadership roles across advertising, media, and brand organisations. He is currently the Global Creative & Content Lead at The Absolut Group, where he leads creative strategy and content development across multiple regions. His role involves shaping global brand narratives while ensuring local cultural relevance, managing cross-market teams, and delivering integrated creative solutions for complex, multi-market portfolios.
Prior to this, at McCann Worldgroup, he served as Vice President – Strategic Planning, guiding brand strategy and integrated communication for marquee clients. Before that, he was Vice President and Strategic Planning Head at Grey Group, Delhi, where he led planning functions and played a key role in shaping brand thinking across categories.
His earlier experience includes senior planning roles at BBDO, Ogilvy & Mather, and Leo Burnett, where he worked closely with creative teams to translate consumer insights into compelling brand narratives. Prof. Bindra also brings client-side experience, having worked as a Brand Manager at GSK, where he was responsible for managing brand performance, marketing strategy, and cross-functional coordination.