Prof. Manisha Pathak-Shelat

Professor, Chair, Centre for Development Management and Communication (CDMC).

Academic Area: Interdisciplinary Studies

Prof. Manisha Pathak-Shelat has taught and worked as a media consultant, trainer, and researcher in India, Thailand, and the US. She has a Ph.D. in Mass Communication from the University of Wisconsin-Madison, USA and in Education from the Maharaja Sayajirao University of Baroda, India.

Manisha’s special interests are communication for social impact, young people’s media cultures, new media, civic engagement, transcultural citizenship, global education, media and information  literacy and gender. Broadly, her qualitative and immersive research over the years has addressed the question of how ordinary individuals engage with media to experience agency, to explore identities, and to participate in social change. Her research projects include studies on health communication, narrative selves,  transcultural citizenship, media and information literacy,  and an ongoing inquiry into digital youth cultures foregrounding the voices of youth from  India and other countries of the global South.

Manisha has been part of several international collaborations with researchers from Australia, UK, Finland, Netherlands, Canada, Egypt, and USA among others. Prof. Manisha has shared her research as an invited speaker on several international platforms and her work has been published in reputed journals such as the International Journal of Communication, Communication Monographs, Journal of Consumer Behavior, Journal of Youth Studies, Journal of Adolescent and Adult Literacy, New Media & Society, Communication Inquiry, Journal of Children and Media, Comunicar, Media Asia, and as chapters in several books.

Her recent books include Gen Z, digital media, and transcultural lives: At home in the world (Lexington Books), Raising a humanist: Conscious parenting in an increasingly fragmented world (Sage); Handbook of Media Education Research- an edited volume (Wiley) and Challenging discriminatory practices of religious socialisation among adolescents- Critical media literacy and pedagogies in practice (Palgrave). She has led several capacity building programs for non-profits, various state governments, corporate sector, and international organisations in communication and information management.

2. Awards &Honours
  • The Soviet Land Nehru Award
  • Shastri Indo-Canadian Faculty Research Award
  • The Salzburg Seminar Fellowship
  • TATA Fellowship for the Study of Contemporary India
  • MICA AGK Award for meritorious service
  • Global Media Education Council Lifetime achievement award for contribution to media and communication education Sharon Dunwoody Award for distinguished achievement in teaching and research by the School of Journalism and Mass Communication, University of Wisconsin-Madison, USA
3. Teaching/Training achievements
  • Program Co-Lead, capacity building program on Research and Documentation for the Information Department, Government of Gujarat, July 2024.
  • Program Co-Lead and Faculty, capacity building program on Effective Communication and Information Management, Department of Information and Public Relations, Bihar Institute of Public Administration and Rural Development, Government of Bihar, July 2024.
  • Program Co-Lead and Faculty, capacity development program in Social and Behavior Change Communication for health sector counselors, Government of Odisha, 2023
  • Program Lead and faculty, Future of Forests; Forests for Future- State level and national level media capacity development workshops on sustainable management of forest ecosystem services Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), New Delhi, 2022-24.
  • Program Lead and faculty, online Public Health and Science Communication certificate course in collaboration with the Indian Council of Medical Research (ICMR) and Global Health Strategies (GHS), 2022-24.
  • Program Co-Lead and faculty, Prevention of Sexual Harassment at the Workplace (POSH) training programs for Adani senior management, middle management and junior-level management officials, 2022.
  • Program Co-Lead. Training sessions on Customer-Centered Communication for the Bus Rapid Transit System staff in partnership with CEPT Research and Development Foundation. The participants included BRTS station guards, field supervisors and bouncers, 2022.
  • Program Co-Lead and faculty, Mastering the Three Big Skills: Impact Report Writing, Proposal Development, and Media Relations. A virtual masterclass for professionals, 2022.
  • Program Lead and faculty, Virtual masterclass for development professionals on Development Communication Design for Social Impact and CSR Partnership, 2020-22.
  • Program Lead and faculty, virtual masterclass on Strategic Communication for Healthcare Professionals in partnership with HOSMAC India, 2020.
  • Program Lead and faculty, Capacity building program on Information and Communication Management for officers, Directorate of Information, Government of Gujarat, 2020.
  • Program Lead, MICA-World Bank Training Program on Leadership Communication for Reform: Managing High-Profile Development Projects, 2018.
  • Program Lead and faculty, Capacity Development Program on Communication and Information Management (including international immersion at Nanyang Technology University, Singapore) for the Directorate of Information and Public Relations, Government of Arunachal Pradesh, 2018.
  • Program Lead and faculty, Developing Communication Competencies for Effective Management for Institutional Strengthening of Gram Panchayat Programme (ISGPP-II), Govt. of West Bengal in association with Suman Industries Pvt. Ltd., Kolkata, 2018.
  • Program lead and faculty, Effective Leadership & Team Communication; Gender, Identity and Empowerment; Effective communication with different stakeholders. Self-employed Women’s Association (SEWA), Ahmedabad, 2017.
  • Faculty, Field Research and Effective Story-Telling. Ministry of Information and Broadcasting. Government of Gujarat, 2017.
  • Consultant/Trainer, Effective Communication. IQR Analytics, Ahmedabad, 2016.
  • Faculty, Communication Theories, Management Development Program for Management Development Program, Viacom, MICA, Ahmedabad, 2015.
4. Research Publications

Books/Monographs

  • Bhatia, Kiran & Pathak-Shelat, Manisha (2023). Gen Z, digital media, and transcultural lives: At home in the world. Lanham, UK: Lexington Books.
  • Pathak-Shelat, Manisha & Bhatia, Kiran (2021). Raising a humanist: Conscious parenting in an increasingly fragmented world. New Delhi, India: Sage Publications.
  • Frau-Meigs, S. Kotilainen, M. Pathak-Shelat, M. Hoechsmann, S. Poyntz Eds. (2020). Handbook of media education research. IAMCR-Wiley handbook series. Hoboken, NJ: Wiley.
  • Bhatia, Kiran & Pathak-Shelat, Manisha (2019). Challenging discriminatory practices of religious socialisation among adolescents- Critical media literacy and pedagogies in practice. London, UK: Springer Nature-Palgrave UK.
  • Pathak-Shelat, Manisha. (2004). Communication for gender sensitization: The value discussion approach. New Delhi, India: Concept Publishing Company.
  • A set of 12 energy and environment stories for tribal children of Gujarat (in Gujarati). (1995). Lead member of the writing team. Vadodara, India: The Gujarat Energy Development Agency (GEDA).
  • Pathak, Yogini & Pathak-Shelat, Manisha. (1989). An experiment in working with a rural community: The emerging role of the child development worker. Vadodara, India: Department of Child Development, The M. S. University of Baroda.

 

Papers in Peer-Reviewed Journals

  • Bhatia, K.V., Pathak-Shelat, M., Sinha, S., & Mishra, T. (2024). Global influencers’ content creation strategies: Negotiating with platform affordances to practice vernacular creativity. Media ,Culture & Society, https://journals.sagepub.com/doi/full/10.1177/01634437241276408
  • Pathak-Shelat, M & Bhatia, K.V. (2024). Reconceptualizing ICTD: Prioritizing Place-Based Learning Experiences, Socio-Economic Realities, and Individual Aspirations of Young Students in India. Soc. Sci., 13, 379. https://doi.org/10.3390/socsci13070379
  • Pathak-Shelat, Manisha (2023). Impact of social media on artistic ecosystems: An Overview of DIY  music cultures in India. DIY, Alternative Cultures & Society, 1-13, DOI: 10.1177/27538702231206425
  • Bhatia, Kiran, Pathak-Shelat, Manisha & Arora Payal (2023). DIY education in the digital era: Youth-driven learning strategies and curricula for the future of work opportunities. Education and Information Technologies. https://doi.org/10.1007/s10639-023-11750-4
  • Kini, Saesha, Pathak-Shelat, Manisha, & Jain, Varsha (2022). Conceptualizing “Filter-ing”: Affordances, context collapse, and the social self online. International Journal of Communication, 16, 1-21. DOI: 1932-8036/202
  • Bhatia, Kiran, Arora, Payal, & Pathak-Shelat, Manisha (2021). Good girls don’t go online: Unpacking the quotidian playful resilience influencing girls’ social and digital engagements. International Journal of Communication, 15, 4755-4773. Doi: 1932–8036/20210005
  • Jain, Varsha, Belk, Russel, Ambika, Anupama & Pathak-Shelat, Manisha (2020). Narrative selves in the digital world: An empirical investigation. Journal of Consumer Behaviour https://doi.org/10.1002/cb.1869
  • Bhatia, Kiran & Pathak-Shelat, Manisha (2020). Reimagining religiously segregated spaces: Building interfaith sites through participatory photography. Communication Inquiry. DOI: 10.1177/0196859920918543
  • Pathak-Shelat, Manisha & Bhatia, Kiran (2019). Examining the significance of online discursive engagement as a form of civic participation. Global Media Journal (Indian Edition), 11(1), 1-19. Available at http://gmj.manipal.edu/
  • Bhatia, Kiran & Pathak-Shelat, Manisha (2019). Using applied theatre practices in classrooms to challenge religious discrimination among students. Journal of Adolescent and Adult Literacy. DOI: https://doi.org/10.1002/jaal.950
  • Jain Varsha, Kitchen Philip, Genesh B.E., Garg Akanksha, & Pathak-Shelat, Manisha (2019). Discovering surrogate branding via online image development: A case from India. International Journal of Management Concepts and Philosophy (IJMCP), 12 (3) DOI: 10.1504/IJMCP.2019.10020984
  • Pathak-Shelat, Manisha & Bhatia, Kiran (2018). Young people as global citizens: Negotiation of youth civic participation in adult-managed online spaces. Journal of Youth Studies, DOI: 10.1080/13676261.2018.1483074
  • Bhatia, Kiran & Pathak-Shelat, Manisha (2017). Understanding the role of media education in the age of religious pluralism: Rhetoric of differences and similarities. Interactions: Studies in Communication & Culture, 8(2-3), 189-209.
  • Pathak, Xema & Pathak-Shelat, Manisha (2017). Sentiment analysis of interactions in virtual brand communities and its application for tribal marketing. Journal of Research in Interactive Marketing, 11(1), 16 – 38. DOI: http://dx.doi.org/10.1108/JRIM-09-2015-0069
  • Pathak-Shelat, Manisha et al. (2015). A Polycentric approach to comparative research: Reflections on an international youth media participation study. Journal of Children and Media, 9 (3), 386-393.
  • Pathak-Shelat, Manisha, & Deshano, Cathy. (2013). Digital youth cultures in small town and rural Gujarat. New Media & Society. DOI: 10.1177/1461444813496611http://nms.sagepub.com/content/early/2013/08/02/1461444813496611
  • Tayie, Samy, Pathak-Shelat, Manisha, & Hirsjarvi, Irma. (2012). Young people's interaction with diverse media: Observations from the media diaries of Egypt, India, Finland, Argentina, and Kenya. Comunicar, 39.
  • Pathak-Shelat, Manisha & Desai-Chopra, Niti. (2011). Journalism education for contemporary challenges: Global understanding through virtual classroom. Global Partners in Education Journal, 1 (1), 21-29.
  • Riaz Saqib, Pathak-Shelat Manisha, & Sinha Arbind. (2006). Role of sports in international relations: A cross cultural study of reflections of sentiment through newspapers. African Journal of International Affairs and Development, 11 (1), 97-127.
  • Chakraborty, Mukta & Pathak-Shelat, Manisha. (2004). Cinema and society: Reflections of patriarchal values in selected Indian (Hindi) blockbusters. Communicator, xxxix (1), 67-85.
  • Pathak-Shelat, Manisha. (1998). Communication for gender sensitization: Value discussion approach. Media Asia, 25 (4).

 

Book Chapters and Invited Articles (selected)

  • Pathak-Shelat, Manisha (2024)). The Way Forward. In Francis Philip Barclay and Kafia Ancer Laksar (Eds.). Gender and popular visual culture in India: ‘Benevolent’ sexism and disguised discrimination. New Delhi: Routledge.
  • Pathak-Shelat, Manisha. (2023). Coming of age: Reviewing research on children and media in India. In Usha Raman and Sumana Kasturi (Eds.). The children and media in India. Mumbai: Orient Blackswan
  • Pathak-Shelat, Manisha & Mehta, Bhakti. (2023). The future of higher education in ethical Metaverse: Co-existing in virtually enhanced physical reality. In Emiliano Bosio and Gustavo Gergorutti (Eds.). The emergence of the ethically engaged university. London: Palgrave McMillan.
  • Pathak-Shelat, Manisha and Choudhury, Priyanki (2022). Adolescent health: Participation, community, and communication as the key for RKSK programs. In Alankar Kaushik and Abir Suchlang (Eds.). Narratives and new voices from India: Cases of community development for social change. Singapore: Springer Nature.
  • Pathak-Shelat, Manisha & Bhatia, Kiran (2022). Geopolitical epistemes in global citizenship  education: A postcolonial approach. In Emiliano Bosio and Yusef Waghid (Eds.). Global  citizenship education in the Global South: Educators’ perceptions and practices. Leiden, Netherlands: Brill.
  • Pathak-Shelat, Manisha & Bhatia, Kiran (2020). Engaging the world: Digital literacy for transcultural citizenship. In D. Frau-Meigs, S. Kotilainen, M. Pathak-Shelat, M. Hoechsmann, S. Poyntz (Eds.). Handbook of media education research. IAMCR-Wiley handbook series. Hoboken, NJ: Wiley.
  • Pathak-Shelat, Manisha (2020). Changing the future through performing the past: Budhan Theatre and transformation of youth identities. In Henry Jenkins et al. (Ed.). Popular culture and the civic imagination: A casebook. New York: New York University Press.
  • Pathak-Shelat, Manisha (2018). Social media and youth: Implications for global citizenship. In E. Sant & C. Peck (Eds.). Handbook of global citizenship and education. London, UK: Palgrave Macmillan.
  • Sharma, Aanchal & Pathak-Shelat, Manisha (2017). The cultivation and reception effects of gendered images: Proposing ways to move beyond gender-based stereotypes for boys and girls. In D. Lemish & M. Gotz (Eds.). Beyond the stereotypes – Boys, girls, and their images. Gothenburg, Sweden: The International Clearinghouse on Children, Youth and Media.
  • Pant Saumya, Pathak-Shelat Manisha, Sharma Aanchal, & Krishnatreya Pradeep (2016). Exploring individual, cultural, and structural components of health communication programmes: A gender integrative approach. In R. Vemula & S. Gavaravarapu (Eds.). Health Communication in the changing media landscape. Basingstoke, UK: Palgrave Macmillan.
  • Kotilainen, Sirkku & Pathak-Shelat, Manisha (2015). Media and information literacies and well-being of young people: Comparative perspectives. In S. Kotilainen & R. Kupiainen (Eds.). Reflections on media education futures (pp.147-158). Gothenburg, Sweden: The International Clearinghouse on Children, Youth and Media.
  • Pathak-Shelat, Manisha (2014). Constructing online spaces for intercultural dialogue: Media literacy initiatives for global citizenship. In S. Culver & P. Kerr (Eds.). 2014 Yearbook- Media and information literacy and intercultural dialogue: Global citizenship in a digital age (pp.57-68). Gothenburg, Sweden: The International Clearinghouse on Children, Youth and Media in collaboration with UNESCO/UNITWIN.
  • Pathak-Shelat, Manisha (2013). Media literacy and well-being of young people. In A. Ben-Arieh, F. Casas, I. Frones, & J.E. Korbin (Eds.). Handbook of child well-being: Theories, methods and policies in global perspective, (pp. 2057-2092). Berlin, Germany: Springer.
  • Pathak-Shelat, Manisha (2011). Youth and the paradoxes of Indian media situation: Consideration for a socially responsible youth media policy. NORDICOM yearbook 2011: New questions, new insights, new approaches, pp.189-199. Goteborg, Sweden: NORDICOM.
  • Pathak-Shelat, Manisha, Desai-Chopra, Niti & Srivastava, Madhuri (2010). Copyright or right to copy: Issues of intellectual property rights and the new media. In A. Nanavati and M. Sayed (Eds.). Impact of intellectual property rights in post WTO era: India and Canada, (pp.80-103). Vadodara, India: Centre for Canadian Studies. The M. S. University of Baroda.
  • Pathak-Shelat, Manisha (2008). Dosti Ki Pathshala: The role of school in gender equality. In Rameshwari Pandya (Ed.). Women, welfare and empowerment in India – A vision for the 21st century. New Delhi, India: New Century Publication.
  • Pathak-Shelat, Manisha (2006). Market forces, media, and schools: A case of youth news network (YNN), Canada. In (Eds.), Arti Nanavati and Umesh Naik. Market forces and cultural change: Canada–India, (pp.128-142). Vadodara, India: Centre for Canadian Studies, The M.S. University of Baroda.
  • Desai-Chopra, Niti & Pathak-Shelat, Manisha (2005). Navigating uncharted territories: Children, youth, and the Internet. In Subhash Joshi (Ed.). Children, youth and electronic media: Prospects and portents, (pp.181-200). New Delhi, India: B. R. Publishing Corporation.

 

Selected Other Publications

  • Academies for Global Innovation and Digital Ethics- AGIDE (2024). Narratives of Digital Ethics. International expert and member of the working group. https://www.oeaw.ac.at/fileadmin/NEWS/2024/pdf/AGIDE-Report-2024-Online_Version.pdf?
  • Pathak-Shelat, Manisha et al. (2022). Indian Kids Online: Negotiating the Global and the Digital Flows. A pilot research project in Ahmedabad City, India in partnership with the Global Kids Online Network. http://globalkidsonline.net/wp-content/uploads/2019/05/India_Global-Kids-Online_Final-report_April-2022.pdf
  • Best Practices of Building Vaccine Confidence (2021). Advisor for the document published by National Platform on Vaccine Confidence.
  • Pathak-Shelat, Manisha. (2015). Rethinking youth media cultures in the global and digital world. Journal of Children and Media, 9 (4), 536-539, Invited review. http://dx.doi.org/10.1080/17482798.2015.1089078
  • Nande, Kaustubh & Pathak-Shelat, Manisha. (2003). An online magazine for and by children: A quasi experimental study. Working paper No. 2003-07-04. Ahmedabad, India: Indian Institute of Management.
  • Pathak-Shelat, Manisha. (1995). Has the new man emerged? Changing image of man in Indian advertisements. WHODSIC working paper. Vadodara, India: Women Household Development Studies Center, The Maharaja Sayajirao University of Baroda.

 

Digital Documentation

5. Consultancy & Advocacy
  • International expert member - Inclusive AI group at the Utrecht University, Netherlands led by Prof. Payal Arora, UU and Laura Herman, Head of Research at Adobe. The group will work towards ensuring that AI is optimized for social justice and planetary wellbeing and lead the change in creating AI technologies that are equitable and sustainable.
  • International Expert Member,Narratives of Digital Ethics” by AGIDE- Academies for Global Innovation and Digital Ethics (AGIDE)
  • Co-Lead, Developing a comprehensive communication strategy for Professional Assistance for Development Action- PRADAN, New Delhi, 2023-25.
  • Program Lead, FactShala Zonal Hub, A Media and Information Literacy program in collaboration with DataLeads and supported by Google News Initiative, 2023.
  • Member and faculty, Child Health Foundation, Leadership Forum on Vaccine Confidence and National Working Group: Led a working group for the National Leadership Forum for Vaccine Confidence. The group worked on developing and publishing a document on Best Practices on Building Vaccine Confidence. The document is now available in the public domain, 2021-22
  • Program Lead, MICA-UNICEF partnership for Health System Strengthening for Social and Behavioral Change Communication, 2019-21.