Prof. Kallol Das

• Audio Novel Workshop
• Brand Management
• Gamification
• Qualitative Marketing Research
• Case Study Research

• Delivered a session titled “Gamification-based Marketing” for students of IMS Ghaziabad on 24th April as part of MICA’s LMDP.
• Participated as a resource person in an MDP titled “Total Dealership Management” held in MICA in September 2017 and again in September 2018. The MDP was attended by major IOCL petrol pump owners from Gujarat.
• Participated as a resource person in an MDP titled “Total Dealership Management” held in MICA in 2016 (from 25th to 26th July, 2016 and 19th to 20th November, 2016) and again in 2015 (10th to 11th September). The MDP was attended by major IOCL petrol pump owners from Gujarat.
• Participated as a resource person in an FDP on “Business Research & Analytics” held in MICA from 15th to 19th June, 2015. The FDP was attended by faculty members from MBA/ BBA institutes from both within and outside Gujarat.
• Conducted a 3-day workshop for corporate executives on “Building High-Performing Service Businesses” held in MICA on 20th to 22nd August, 2014.
• Conducted a 3-day workshop for corporate executives on “Building High Performing Teams” held in MICA on 12th to 14th June, 2013.
• Conducted a 2-day workshop for corporate executives on “Building High-Performing Service Businesses” held in MICA on 17th and 18th April, 2013.
• Conducted a 3-day workshop for corporate executives on “Energizing the Organization through Innovative Bottom-up Communications” held in MICA on 12th to 14th September, 2012.
• Participated as a resource person in an FDP on “Research Methodology” held in MICA from 9th to 14th June, 2012. The FDP was attended by faculty members from MBA/ BBA institutes from both within and outside Gujarat.
• Participated as a resource person in an MDP on “Visual Merchandising” held in MICA from 21st to 29th March, 2011 for junior and middle-level managers of Crossword Books Ltd.
• Conducted a full-day workshop on “CRM” for senior managers of Reliance Industries Ltd, Hazira on 16th March 2006.
• Conducted a full-day workshop on “CRM” for all vice-presidents and general managers of Reliance Industries Ltd, Hazira on 7th January 2006.
• Conducted a 2-day workshop on “CRM” for entrepreneurs organized by the South Gujarat Productivity Council, Surat held on 25th and 26th May, 2005.
• Conducted numerous workshops and provided consulting to SMEs in the services sector on CRM Best Practices / Customer Service Excellence in the period 2001-2004.

4.1. Peer-Reviewed Journals and Case Studies 

• Das, K., Mungra, Y., Rao, U. T., & Sharma, A. (2024). Understanding customer readiness for digital gamification. Journal of Computer Information Systems, 1-16. (ABDC-A)
• Patel, J., Sharma, A., Shukla, Y., & Das, K. (2023). Role of culture in consumer marketing: Thematic trajectories and theoretical Roots. Journal of Creative Communications, https://doi.org/10.1177/09732586231205069 (Scopus Q2)
• Das, K., Mungra, Y., Ambika, A., & Dhir, A. (2023). Creative Meta-Skills: Construct, Dimensions and Implications for Marketing Professionals. Australasian Marketing Journal, https://doi.org/10.1177/14413582231154268 (ABDC-A)
• Das, K., Patel, J. D., Sharma, A., & Shukla, Y. (2023). Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2022.113384 (ABDC-A)
• Das, K., Mungra, Y., Sharma, A., & Kumar, S. (2022). Past, present and future of research in relationship marketing: A machine learning perspective, Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-11-2021-0393 (ABDC-A)
• Hollebeek, L. D., Das, K., & Shukla, Y. (2021). Game on! How gamified loyalty programs boost customer engagement value. International Journal of Information Management, https://doi.org/10.1016/j.ijinfomgt.2021.102308 (ABDC - A*)
• Patel, V., Das, K., Chatterjee, R., & Shukla, Y. (2020). Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28(4), 300-309. (ABDC - A)
• Das, K., Khanna, K., Ganguly, S. (2017), Understanding airline brand equity drivers: Lessons from a multiple case study, Journal of Air Transport Studies, 8 (2), 70-93.
• Bhattacharya, I., & Das, K. (2015), Impact of augmented reality on the online purchase behaviour of Generation Y: An Indian perspective, Quest, 6 (1), 11-20.
• Das, K. & Chatterjee, M. (2015), Using flipped classroom in Indian management education: An exploration of faculty perceptions, Global Journal of Research in Management, 5(2), 32-57.
• Banerjee, D., & Das, K. (2015), Smartphone gaming in Indian generation Y: An exploration, Romanian Journal of Marketing, 10 (2), 54-66.
• Narayandas, D., Das, K.,& Herman, K. (2013), Eureka Forbes Ltd., Managing the selling effort [photonovel version], Harvard Business School Publishing, Case No. N9-513-015, Boston, USA. (Harvard Business School Case Study)
• Das, K., Chatterjee, M., & Rao, U.T. (2012), Magic Films: The case of an Indian startup, Emerald Emerging Markets Case Studies, 2 (3), 1-16.
• Das, K. (2012), Using participatory photo novels to teach marketing, Journal of Marketing Education, 34 (1), 82-95. (Scopus Q1)
• Das, K., & Garg, R. (2011), Case study research: CRM best practices in a foreign bank in India, Romanian Journal of Marketing, 6 (4), 31-41.
• Das, K., & Garg, R. (2011). CRM best practices: A case study of State Bank of India. Journal of Marketing & Communications, 6 (3), 10-23.
• Das, K., & Garg, R. (2011). CRM best practices: A case study of IDBI Bank - A study with specific reference to retail banking. NSB Management Review, 3 (2), 58-67.
• Das, K., & Garg, R. (2010). CRM best practices: A case study of an Indian private bank. Journal of Marketing & Communications, 6 (2), 20-28.
• Das, K., Parmar, J., & Sadanand, V.S. (2009). CRM best practices & customer loyalty: A study of Indian retail banking sector. European Journal of Social Sciences, 11 (1), 61-85.
• Das, K. (2009). CRM best practices: A case study of a European bank. IIM-Lucknow Metamorphosis, 7 (2), 202-209.
• Das, K. (2009), Relationship marketing research (1994 - 2006), Marketing Intelligence & Planning, 27 (3), 326-363. (ABDC-A)
• Das, K., Dasgupta, H. (2009). CRM best practices: A case study of Bank of Baroda. Journal of Marketing & Communications, 4 (3), 4-17.
• K. (2009). Contemporary marketing practices in Indian retail banking. Journal of Marketing & Communications, 5 (1), 20-39.
• Das, K. (2008). Learning services management from the Hindi movie "Bawarchi": A pedagogical approach. Spectrum, 8 & 9, 22-25.
• Parmar, J., Das, K., & Dasgupta, H. (2008). Leveraging information technology in developing rural businesses: The case of ITC e-Choupal. NSB Management Review, 1 (1), 69-87.
• Parmar, J., & Das, K. (2006). Branding of financial services: The case of HDFC Bank. VIM Journal, 1 (1), 10-22.
• Das, K. (2004). Creating customer loyalty. Journal of Veer Narmad South Gujarat University, 2, 61-68.

4.2 Books

• Das, K. (2011). Relationship marketing & CRM in Indian retail banking: Lessons from India's best CRM-savvy banks. Saarbrücken, Germany: LAP-Lambert Academic.
• Das, K. (2004). h-CRM: The key to lifelong business relationships. New Delhi: Viva Books.

4.3.Articles in Periodicals/ Magazines

• Das, K. (2011, October 14). The man who kept two combs. Afaqs! Retrieved on October 19, 2011 from: http://www.afaqs.com/news/story.html?sid=31913_Guest+Article:+Dr+Kallol+Das:+The+man+who+kept+two+combs
• Das, K. (2004, September-October). Hand in hand. Strategic Marketing, 42-49.

4.4Research-based Film 

• Das, K. (Director). (2010). In pursuit of success [Motion Picture]. [A short film on the theme of innovation and leadership in the context of teaching profession]

4.5. Seminar/ Conference/ Paper Presentations

• Presented two co-authored papers on Creative Meta-skills and Gamification at the prestigious Australia & New Zealand Marketing Academy (ANZMAC) held in Perth from 5th to 7th December, 2022.
• Co-chaired the International Communication Management Conference (ICMC) 2021 held online from January 7-9, 2021. Chaired two sessions in the same conference.
• Presented a co-authored paper titled “Conceptual Article Quality and its Dimensions: An Empirical Study” at the prestigious American Marketing Association (AMA) Conference held in Chicago from 9th to 11th August, 2019.
• Chaired a session titled “Consumer learning in the online environment” at the 7th AIM-AMA Doctoral Consortium and Conference held in MICA from 4th to 8th January, 2019.
• Presented a co-authored paper titled “Using Gamification in an MBA Classroom to engage Gen Y learners” at the 5th International Communication Management Conference (ICMC) held in MICA from 11th to 13th January 2018.
• Chaired a session on “Programmes with Contemporary Insights” at the 4th International Communication Management Conference (ICMC) held at MICA from 10th to 12th January, 2017.
• Presented a co-authored paper titled “Branding of Airline Services: A Case Study of Two Indian Airlines” at the 9th EuroMed Academy of Business Conference held at Warsaw from 14th to 16th September, 2016.
• Chaired a session on “Fashion Branding” at the 9th EuroMed Academy of Business Conference held at Warsaw from 14th to 16th September, 2016.
• Presented a co-authored paper titled “Exploring the Buying Behaviour for Films” at the International Communication Management Conference (ICMC) held in MICA from 18th to 20th February, 2016.
• Presented a paper on “Learning Services Management from the Movie “Bawarchi”: A Pedagogical Approach” at the International Conference on Services Management organized by Kohinoor Business School, Khandala from 7th to 8th March, 2008.
• Presented a paper titled “Branding of Financial Services: The Case of HDFC Bank” at the National Conference on Marketing of Financial Services organized by Vishwakarma Institute of Management, Pune from 25th to 26th February, 2006.
• Presented a paper titled “Global Best Practices for Building Incredible Guest Relations” at the State-level Conference on Tourism & Hospitality organized by the Southern Gujarat Chamber of Commerce & Industry, Surat on 6th January, 2006.
• Presented a paper titled “Customer Relationship Management” at the seminar held on 25th August, 2005 organized by the Aga Khan Foundation, Ahmedabad.
• Presented a paper titled “h-CRM: The Key to Lifelong Business Relationships” at the seminar organized by British Council Library, Kolkata on 5th December, 2005.
• Presented a paper titled “CRM in Retailing” at the seminar organized by the British Council Library, Mumbai on 7th September, 2005.
• Presented a paper on “Human CRM” at the National Marketing Conference 2004 & Beyond organized by ICFAI Business School, Bangalore from 22nd to 24th October, 2004.
• Presented a paper titled “Building a Relationship Based Business” at the seminar organized by the Southern Gujarat Chamber of Commerce & Industry, Surat on 16th July, 2004.

• Appointed in October 2013 as Consultant by Eureka Forbes Ltd, Mumbai for their project on making sales training materials more visually engaging.
• Appointed Advisor to the Gujarat State Disaster Management Authority (GSDMA), Gandhinagar for the period 1st September, 2010 to 31st August, 2011 for their project on producing engaging educational materials on disaster management for both children and adults.