Advanced Certificate in
Brand Management & Communication
"Master the art of brand communication with MICA's advanced certificate program—where strategy meets creativity."
Overview
MICA has partnered with upGrad to deliver this Advanced Certificate in Brand Communication Management. The program is designed and delivered by MICA Faculty & Industry Experts. Students can access all the lectures and live interactions with a one-stop upGrad Learning Platform.
Program Highlights
- 55+ Hours of Live Learning with Industry Experts
- 5+ Case Studies and Assignments
- 1 Capstone Project
- 6+ Personalised Industry Sessions
- 2-day Annual On-campus Immersion in MICA
- 4+ Industry Trends Debate Sessions
- Workshops on Brief Writing and Brand Positioning
- 5+ Tools and Templates
- 360-Degree Placement Assistance
- Program Completion Certificate and Executive Alumni Status from MICA
- Dedicated Student Success Mentor
- Weekly Doubt Clearing Sessions
- Access to Soft Skills Modules
- No Cost EMI Options available
Access to upGrad Career Counselling services
Career Centre
The Career Centre offers upGrad jobs at various experience levels and CTC ranges, with easy apply for partner vacancies and a one-click resume creation through Profile Builder.
Interview Preparation
The Interview Preparation section offers pre-recorded content on topics such as profile building, communication skills, problem-solving approaches, guesstimate techniques, a domain-specific interview question bank, and much more to help you prepare effectively.
Profile Builder (AI Powered)
Simplifies job applications with AI-driven resume scoring, real-time improvement suggestions, resume-job matching, LinkedIn profile reviews, and cover letter creation.
Career Mentorship Sessions
Get personalised career advice through 1-1 sessions with industry experts, focusing on goal setting to improve employment outcomes.
Just In Time Interview Prep (JIT)
JIT provides tailored interview coaching within 48 hours, with real-time feedback and improvement tips.
High-Performance Coaching
Dedicated coaches to identify career opportunities, define your value proposition, set a career path, and help with interview prep, job search, salary negotiations, and goal tracking.
Personalised Industry Session
90-minute weekend sessions with experts, covering career, technical, and communication skills, doubt resolution, skill assessment, and networking.
Disclaimer: Career services are subject to change. Please refer to the upGrad website or speak to upGrad’s Admission Counsellor for updated details.
Who Is This Programme For?
This program is designed for individuals looking to strengthen their professional skills, enhance strategic thinking, and accelerate career growth in various fields.
Freshers
Individuals who are new to the workforce, seeking guidance and skill development to kickstart their careers and navigate professional opportunities effectively.
Marketing Executives
Professionals looking to enhance their marketing knowledge, sharpen strategies, and gain insights to elevate brand awareness and drive growth.
Branding Executives
Those involved in creating and managing brand identities, who want to deepen their understanding of branding techniques and strengthen brand positioning.
Copywriters
Writers focused on creating compelling content, looking to refine their craft, understand industry trends, and improve their communication to better engage target audiences.
Account Managers
Professionals managing client relationships, aiming to improve their ability to communicate, strategize, and manage projects to deliver value to clients.
Entrepreneurs
Business founders and startup owners seeking mentorship, practical tools, and strategic advice to navigate challenges, grow their business, and scale successfully.
Sales Professionals
Individuals in sales roles who want to refine their selling techniques, improve negotiation skills, and enhance their ability to close deals effectively.
Curriculum & Specialisations
1. Base Programme
Introduction to Brands and Customers
- Introduction to Branding
- Customer Centricity
- Brand as an Experience Brand
- Management and Assessment
Marketing Communications
- Marketing Communications – Channels
- Integrated Marketing Communications
Capstone Part 1 – Brand Brief
Working in an Agency
- Brand and Agency
- Brand Campaign Planning
- Brand Campaign Management
Capstone Part 2 – Brand Planning
2. Specialisations
Post 5 months of the program, you can choose one or more specialisations based on your interest.
Specialisation 1: Social Media & Content Marketing
- Deep Dive into Content Marketing
- Paid Advertising on Social Media Platforms
- Community Management
- Tools Covered – Facebook, Linkedin, X, Instagram, Quora, Hootsuite, Mention
Project:
Kidmedics: Create an end-to-end content strategy for paid advertising on social media platforms
Specialisation 2: Marketing Communications – PR
- Integrated Marketing Communication
- Developing Creative Communication
- Public Relations
- Tools Covered – Hootsuite, Buzzsumo
Project:
upGrad – Pet Grooming Company: Design an integrated marketing communication for a pet grooming salon.
Note: This is a non-exhaustive list. There are several additional projects included in this hands-on course, giving you real-world exposure to digital marketing. To know more, please download the brochure or speak to the upGrad admission counsellor.
Faculty
Dr. Anita Basalingappa
Program Director and Professor, Strategic Marketing
Dr. Falguni Vasavada Oza
Professor, Strategic Marketing
Dr. Mini Mathur
Associate Professor, Strategic Marketing
Prof. Sukaran Thakur
Adjunct Faculty, Communication and Business Management
Eligibility Criteria
Admission to the programme is based on the following eligibility criteria.
- Any Graduate (10+2+3) /Diploma Holders from a recognised university (UGC/AICTE/DEC/AIU/ State Government) in any discipline.
Application Process
1. Fill out the Application Form
Start your journey by submitting your application to the MICA program.
2. Get shortlisted
If selected, you'll be shortlisted based on your qualifications and profile.
3. Receive your offer
Get an official offer from MICA to join the course.
4. Block your seat
Secure your place by confirming and blocking your seat in the program.
Note: There is no entrance exam for this program.
Fees & Financial Support
Fees
| Duration | Fees ( ₹) | |
|---|---|---|
|
Base Program |
5 months |
1,01,000 |
|
Base Program + 1 Specialisation |
6.5 months |
1,16,000 |
|
Base Program + 2 Specialisation |
8 months |
1,31,000 |
Key Information
Key Information
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upGrad Learner Support For Indian Nationals