We’re MICAN's,
Shaping Leaders in Strategic Marketing & Communication

Established in 1991, MICA is an autonomous, non-profit institution dedicated to creating leadership in Strategic Marketing and Communication. MICA offers a wide range of academic programmes, which include the Post Graduate Diploma in Management -Communications (PGDM-C) , Post Graduate Diploma in Management (PGDM) , Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management (FPM) . This apart, MICA also conducts a host of Online Programmes, Leadership and Management Development Programmes (LMDPs), and Training Programmes and Workshops.

Embracing Change & Innovation

At MICA, we have always believed that if we are to be relevant and innovative, we must stay ahead of the curve. Our spirit lies in our grasp of contemporary trends and sensibilities, addressing the needs of an ever-changing environment and evolving our approach, initiatives, programmes, research, pedagogy, and curriculum to address these changes. The world changes, and so does MICA!

A ‘Different School of Thought’

Since its inception, MICA has fostered students' creative, analytical and management skills and help prepare them for leadership positions in corporates and organisations besides tapping into their entrepreneurial mindsets. Today, it is the alma mater of professionals serving in leadership positions in some of the best-known global companies in sectors as diverse as FMCGs and Consumer Durables, IT and ITES, Consulting, Banking & Financial Services, e-Commerce Platforms, Digital Natives, Start-Up Unicorns, Media & Advertising, Market Research and Analytics, to name a few. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

Excellence in Strategic Marketing & Communication

MICA is also an excellence hub for academic research in Strategic Marketing and Communication. Our faculty creates and expands the boundaries of both theory and methodology in these fields. Our research is published in the world's leading journals on Marketing, Consumer Behaviour, Communication and Management while other academics routinely cite our papers. Our faculty are eminent authors with their contributions published in academic handbooks and books. Our faculty is frequently called upon to consult industry to solve complex business problems, to advise on curriculum in other academic institutions and to participate in policy development for national agendas. We also curate secondary data into informative reports that are used extensively by industry and government as reliable source material for their applications and determinations.

MICA@34: Committed to Leadership & Ethics

As we celebrate 34 years in 2025, our commitment to excellence remains unwavering. We continue to shape industry-ready professionals while instilling ethical values and leadership skills. True to our founder A.G. Krishnamurthy’s vision, MICA empowers students not only to lead in their respective fields but also to serve society as responsible global citizens.

Annual Reports 2023-24

Learn about MICA's performance and progress in fostering innovation and excellence in education.

Vision

MICA shall be the Premier Management School for Marketing, Communication, and Creativity in a design-driven and digitally enabled world.

Mission

MICA shall be the Premier Management School for Marketing, Communication, and Creativity in a design-driven and digitally enabled world.

Our Values

Our core values that shape and drive our Vision and Mission are

Empathy

Transparency and Inclusiveness

Ethics

Concern for society and the environment

Participative Management

Global Mindset and a Passion for Excellence

Message from our leadership

At MICA, we are committed to fostering innovation, creativity, and leadership in a rapidly evolving global landscape. Our CEO and Dean share a unified vision for empowering the next generation of leaders with the skills, knowledge, and experiences necessary to thrive in a dynamic world.

Rankings and Accreditations

MICA has gained recognition for its high-quality education, earning key accreditations and steadily improving its national rankings. Its programs, including the PGDM (C) and FPM-C, are well-regarded, and the FPM program is recognized as equivalent to a Ph.D. by the AIU.

5th May, 1995

MICA’s flagship programme PGDM (C) gets AICTE approval for 60 students

21st Feb, 2006

MICA gets AICTE approval to double its PGDM(C) intake from 60 to 120

10th Jul, 2009

MICA gets AICTE nod to increase its PGDM(C) intake from 120 to 180

30th Aug, 2010

MICA launches its AICTE approved Fellow Programme in Management–Communications (FPM-C)

19th Sept, 2018

MICA gets accreditation from National Board of Accreditation (NBA) for 3 years

29th Apt, 2019

PGDM Programme launched with 60 students and AICTE approval

15th Jul, 2022

MICA enters National Institutional Ranking Framework (NIRF) rankings for first time, ranked all-India at 42

20th Mar, 2023

NBA grants MICA re-accreditation for 3 years till 2025

05th Jul, 2023

MICA moves up by 5 places in the annual NIRF rankings to be placed at 37 amongst all management institutions in the country.

12th Aug, 2024

MICA ranked 32nd in the NIRF rankings among management Institutions in India – up 5 places from 2023.

07th Jan, 2025

MICA’s FPM programme is recognised by Association of Indian Universities (AIU) as equivalent to a Ph.D. degree awarded by an Indian University

MICA Governing Council Visionary Leadership at MICA

The Governing Council at MICA is a key body that provides strategic direction and oversight, ensuring the institution’s continued excellence. Comprised of leaders from academia, industry, and various sectors, the Council guides MICA in shaping its policies, curriculum, and long-term goals. Their expertise and vision help MICA stay at the forefront of education, innovation, and social impact.

Tridip Suhrud, Ph.D (Chairperson)

Professor and Provost - CEPT University Director - LD Institute of Indology, Ahmedabad, India

Aparna Mahesh

Chief Marketing Officer, Great Learning, Bengaluru, India

Ganga Ganapathi

VP and Head – APAC & EMEA Marketing, Epsilon, Bengaluru, India

J Ramachandran

Chairman of Redington Limited Professor of Strategy (Retd.) IIM- Bangalore, India

Kunal Jeswani

Group Chief Executive, Ogilvy Singapore & Malaysia, Singapore

Ramkumar Ramamoorthy

Partner, Catalincs and former CMD, Cognizant India, Chennai, India

Santosh Desai

Founder, Think9 Consumer Technologies Pvt. Ltd. New Delhi, India

Shailendra Pratap Jain, Ph.D.

Bret Wheat Endowed Professor of Marketing and International Business Foster School of Business, University of Washington, Seattle, USA

Jaya Deshmukh

Director and CEO
MICA, Ahmedabad, India