MICA Foundation
The Mudra Foundation for Communications Research and Education (MFFCRE) was established in Ahmedabad in 1991 to provide training in communication — including advertising and related fields — with the goal of equipping individuals to thoroughly practice the art and profession of communication. The vision of the Foundation is to improve the quality of life in society through a better understanding and development of communication processes across all facets of life, by engaging in research, education, and advocacy. The Foundation became a Registered Society in February 1991 under the Societies Registration Act, 1860, and a Registered Trust under the Bombay Public Trust Act, 1950 in the same month. In February 2024, the Foundation’s name was officially changed from Mudra Foundation to MICA Foundation.
The Mudra Foundation also intended to establish a dedicated scientific research centre with greater magnitude in a wide spectrum of communication, marketing and other related areas. With a view to provide research and dissemination of all aspects of communication, the foundation set up the Mudra Institute of Communications Research (MICORE) in 2006. MICORE is the foundation's second venture with an aim to be a paradigm setter in communication research and bring global standards in this field to India. With a driving impetus to build a strong and just consumer and civil society, it is committed to providing communication-centric solutions to the developmental and organisational challenges facing the country. MICORE is dedicated to the formulation, development, consolidation and promotion of communication research, to empower communities, add value to the industry, government and social institutions, build a greater understanding of the changing nature of communication, develop new resources and skills, and support decision making and public policy.
