Practical Information
Venue
MICA is India's premier institution dedicated to strategic marketing, communication, creativity, and management. Located in Ahmedabad, Gujarat, the campus provides a vibrant academic environment and modern conference facilities.
Getting to Ahmedabad
By Air
The nearest airport is Sardar Vallabhbhai Patel International Airport (AMD), Ahmedabad. The airport is well connected to major Indian cities and several international destinations.
By Rail
Ahmedabad Junction Railway Station is one of India's major rail hubs with connections across the country.
Local Transport
Ahmedabad offers multiple transportation options:
- App-based taxis (Uber, Ola)
- Ahmedabad Metro
- BRTS (Bus Rapid Transit System)
- Auto-rickshaws
- Airport taxis
Travel times may vary during peak traffic hours; participants are encouraged to allow additional travel time when commuting to and from the conference venue. Detailed directions to MICA will be published closer to the conference dates.
Accommodation
Participants are encouraged to book accommodation early. Recommended options will be provided across different budget categories:
Premium Hotels
Business Hotels
Budget Accommodation
Selected business hotels and guest houses near the conference venue
(Accommodation partnerships and conference rates will be announced separately.)
Weather in Ahmedabad
Typical temperatures range between:
Daytime:
24–30°C (75.2–86°F)
Night-time:
10–16°C (50–60.8°F)
January is one of the most pleasant months in Ahmedabad. Participants are advised to carry a jacket for evenings.
Currency & Payments
The local currency is the Indian Rupee (INR).
Most hotels, restaurants, and retail outlets accept:
- Credit cards
- Debit cards
- UPI payments
- Mobile wallets
International visitors are advised to carry a small amount of local currency for incidental expenses.
Electricity
India operates on:
230V supply / 50Hz frequency / Type C, D, and M plugs
International participants may require travel adapters.
Language
The primary language of the conference will be English. Gujarati is the predominant local language in Ahmedabad, while Hindi is widely spoken and understood. English is commonly used in hotels, airports, restaurants, shopping centres, and educational institutions, enabling visitors from across India and abroad to communicate and navigate the city with ease.
Visa Information
International participants are responsible for obtaining the appropriate visa for travel to India. Invitation letters for registered participants may be issued upon request and subject to conference policies.
Shopping in Ahmedabad
Ahmedabad offers a blend of traditional markets and modern retail destinations.
Traditional Shopping
Visitors interested in handicrafts, textiles, and local culture may explore:
- Law Garden Night Market
- Rani no Hajiro Market
- Dhalgarwad Market
- Sindhi Market
Popular purchases include handloom textiles, bandhani fabrics, block prints, traditional garments, handicrafts, and artisanal products.
Modern Shopping Centres
For contemporary retail, dining, and entertainment, visitors may visit:
- Ahmedabad One Mall
- Palladium Ahmedabad
- Nexus Ahmedabad One
- Himalaya Mall
Most shopping centres accept international credit and debit cards.
Culture & City Life
Ahmedabad is India's first UNESCO World Heritage City and offers a rich blend of history, architecture, entrepreneurship, and contemporary urban culture.
Places of Interest
- Sabarmati Ashram
- Adalaj Stepwell
- Sidi Saiyyed Mosque
- Heritage Walk in the Old City
- Kankaria Lakefront
- Science City Ahmedabad
- Riverfront Development
Beyond Ahmedabad: Signature Experiences in Gujarat
- Statue of Unity: The world's tallest statue and one of India's most visited tourism destinations, featuring museums, viewing galleries, riverfront attractions, and eco-tourism experiences.
- Great Rann of Kutch: A spectacular white salt desert renowned for its unique landscape, cultural heritage, handicrafts, and the seasonal Rann Utsav festival.
- Gir National Park: The only natural habitat of the Asiatic lion and one of India's premier wildlife conservation destinations.
Arts, Culture, and Heritage
Ahmedabad has a vibrant cultural ecosystem encompassing:
- Contemporary art galleries
- Design institutions
- Museums and heritage sites
- Theatre and performing arts
- Traditional crafts and textile heritage
The city is also home to several nationally and internationally recognized educational and cultural institutions.
Sporting Life
Ahmedabad has emerged as one of India's leading sporting destinations.
Major Sporting Attractions
- Narendra Modi Stadium (the world's largest cricket stadium)
- Football and athletics events
- Community running and cycling initiatives along the Sabarmati Riverfront
Participants interested in sports tourism may find events and fixtures scheduled during their visit.
Health, Safety, and Emergency Information
Ahmedabad is generally regarded as a safe and welcoming city for domestic and international visitors. As with travel to any major city, participants are advised to take normal precautions regarding personal belongings and travel arrangements.
Emergency Numbers
| National Emergency Response | 112 |
| Police | 100 |
| Ambulance | 108 |
| Fire | 101 |
Medical Facilities
Ahmedabad has several multi-speciality hospitals and healthcare facilities. Information on nearby hospitals and emergency medical support will be available at the conference registration desk.
Personal Safety
Participants are advised to:
- Carry identification documents at all times.
- Use authorized taxis and app-based transport services.
- Keep valuables secure in crowded areas.
- Follow local regulations and advisories.
- Save emergency contact numbers before travel.
Local Transportation
Ahmedabad offers multiple transportation options:
- App-based taxis (Uber, Ola)
- Ahmedabad Metro
- BRTS (Bus Rapid Transit System)
- Auto-rickshaws
- Airport taxis
Travel times may vary during peak traffic hours; participants are encouraged to allow additional travel time when commuting to and from the conference venue.
Dining & Local Cuisine
Ahmedabad is renowned for its culinary diversity, ranging from traditional Gujarati cuisine to international dining options.
Popular local experiences include:
- Gujarati thali
- Street food markets
- Regional sweets and snacks
- Vegetarian and vegan dining options
- Contemporary cafés and fine-dining restaurants
International visitors will find a wide range of vegetarian, vegan, and international food choices across the city.