MICA Foundation

The Mudra Foundation for Communications Research and Education (MFFCRE) was established in Ahmedabad in 1991 to provide training in communication — including advertising and related fields — with the goal of equipping individuals to thoroughly practice the art and profession of communication. The vision of the Foundation is to improve the quality of life in society through a better understanding and development of communication processes across all facets of life, by engaging in research, education, and advocacy. The Foundation became a Registered Society in February 1991 under the Societies Registration Act, 1860, and a Registered Trust under the Bombay Public Trust Act, 1950 in the same month. In February 2024, the Foundation’s name was officially changed from Mudra Foundation to MICA Foundation.