Fellow Programme in Management

"Nurturing Critical Thinkers and Empathetic Leaders to Tackle Global Challenges ThroughStrategic Marketing and Communication Research."

Overview

The four-year Fellow Programme in Management (FPM) at MICA is a unique doctoral programme with a critical focus on Strategic Marketing and Communication.

The programme aims to create empathetic thought leaders and critical thinkers who can address global-level challenges by serving the needs of industry, policy, academia and society through relevant and rigorous research frameworks and insights.

The MICA FPM is an AICTE approved programme. MICA has graduated 28 scholars since the programme’s inception in 2009.

Programme Purpose

MICA’s Fellow Programme in Management aims to cultivate empathetic scholars of change who enhance the future of management theory and practice in Strategic Marketing and Communication through their research and, in doing so, create impactful transformations and contributions across industry, policy, academia, and community both at a national as well as on a global level.

The programme aims to foster a dynamic learning environment where intellectual curiosity is nurtured, interdisciplinary collaboration is encouraged, and ethical leadership is cultivated.​

Programme Objectives

Programme Learning Outcomes

Critical Thinking

Critical analysis of complex problems and the application of existing knowledge to real-life situations, supported by integrative thinking.

Research Methods Proficiency

Understanding various research designs, methodologies, and data collection techniques.

Analytical Skills

Ability to organize, analyze and interpret the information and data to solve problems, highlighting an evidence-based approach to decision-making.

Stakeholder Sensitivity

Creating awareness around the social, cultural and environmental impact to design and execute the research study in a holistic manner.

Building scholarship

Influencing the academic and business community through innovative and creative research approaches and ideas.

Programme Unique Features

Curriculum

The programme has rigorous coursework of 54-57 credits that are required to be completed in 2 years. Learning hours per credit is 10 hours of classroom contact. These are significantly higher than the AICTE requirements of 30 credits. The core coursework consists of foundational courses, domain courses and FPM enabler courses. Some of the foundational courses are taken with Post Graduate Programme (PGP) classes. Some domain courses are designed with the collaboration of scholars and faculty members, especially in the second year.

The programme comprises two years of coursework and two years of thesis-related work. The overall layout of the programme is tabulated below.

Duration of the programme

Total Duration of the Programme Duration of the Coursework Duration of the Dissertation Work
  • Minimum Years – 4
  • Maximum Years – 5
2 years
2-3 years

The scholars are required to work as a Research Associate with an assigned faculty for 15 hours per week in the first two years. This work is mandatory towards the monthly fellowship.

Thesis Work Milestones

International Immersion for FPM

As part of the programme requirements, scholars will visit an international university department overseas for a duration of a term (three months) to get acquainted with and be exposed to the global research culture. This visit is a fully funded programme by MICA. During the visit, the scholars will work closely with international faculty- engaging in thesis work to further strengthen it from the global perspective. Scholars can also audit a course or two (if necessary) at the overseas university.

Pedagogy

The pedagogical approach in the FPM programme follows the principle of learning, co-creating, and disseminating of knowledge. The diagram below, encapsulates the same, further:

Delivery & evaluation of coursework

Faculty

FPM Advisory Board

The FPM Advisory Board consists of renowned international and national faculty members who recommend the best practices for the FPM curriculum and processes on a regular basis.

FPM Chairs

The FPM Chairs provide academic leadership and mentorship to doctoral scholars. With expertise in various management domains, they guide research, ensuring Fellows gain valuable insights and industry perspectives.

Prof. Shaphali Gupta

Mani Ayer Chair Professor of Marketing

Prof. Saurabh Pandya

Assistant Professor

Other Faculty Members

In the FPM programme, various MICA faculty members teach and mentor the scholars throughout their programme journey. These faculty members are actively involved in research and publications.

Eligibility Criteria

Admission to the FPM programme is based on the following eligibility criteria.

Selection Process

1. Call for applications
2. Call for Research and SOP (Statement of Purpose) document
3. Two letters of recommendation from renowned scholars in the domain of Marketing & Communication
4. First screening – online interviews
5. Entrance for FPM
The FPM admissions test on the MICA campus at Ahmedabad for shortlisted candidates is a three-day process comprising a Written Test (WT), an Individual Presentation (IP) and a Personal Interview (PI). Detailed test structure and timings will be sent to the candidates shortlisted for the FPM Admission Test.
 
Written Test (WT)
The Written Test will examine the candidate’s theoretical understanding of communication, the ability to investigate a communication phenomenon and the ability to interpret data and draw conclusions. The WT will be descriptive in nature and is based on prescribed readings. Candidates shortlisted after the online interviews will be sent the prescribed readings via email. They are required to read them critically. Candidates may bring copies of the readings to the WT, as this is an open-book exam.
 
Individual Presentation (IP)
The candidate will be expected to present a topic based on the submitted research proposal. S/he will be given 15 minutes to present to a panel of experts. Candidates will be required to make a PowerPoint (PPT) presentation for the same.
 
Personal Interview (PI)
The Personal Interview will follow the IP, where a panel of experts will assess the candidate’s fit for the programme and passion for research
6. Candidates appearing for the admission test will be provided lodging and boarding on the MICA campus or outside.
7. Candidate selection
A combination of scores received across the FPM admissions test, individual presentation, panel interview and evaluation of academic performance, professional experience and publication/conference record at the national and international levels.

Fees & Financial Support

Fees

Financial Support

Placements & Alumni

Key Information

Key Information

2025 admissions 

Information on 2025 Admissions Will Be Shared Soon

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